Pervis
A marketing AI agent for performance marketers
Context
Abear was looking for its next business, and the search started with me.
Problem
While searching for a new business to build, the operational load carried by performance marketers turned out to be the sharpest pain in the market.
How I solved it
- Cycled through research, MVP builds, and customer conversations until the domain and the idea both held up
- Took candidates like AEO/GEO as far as an MVP, killed them, and narrowed to the operational load on performance marketers
- Started building once the idea was validated, owning every layer from the design phase onward
- Covered backend, frontend, infrastructure, and DX with an AI-native workflow
Result
- First PoC customer within 2 months of starting development
- First paying PoC customer within 5 months
- First full contract signed within 7 months
Impact
The hypothesis from the search phase held up as a signed contract, giving the new business a real revenue path.